Deep Value Contrarian Investing: Why You Should Zig While Everyone Else Zags (2024)

This article ondeep value contrarian investing was written by Jack Lyons. Jack has worked as an equity analyst and auditor in Dublin, Ireland. He focuses on applying a quantitative net net and Acquirer's Multiple strategy in his personal account. Article image (Creative Commons) by Ian Muttoo, edited by Broken Leg Investing.

Have you ever wondered what it is about deep value investing that makes it contrarian? Or, why deep value investing strategies even make sense from a contrarian perspective?

While similarities exist between deep value and contrarian strategies, there are intricate differences between them—and both will make you a better investor!

Seth Klarman, in his book Margin of Safety, addresses the relationship between the two styles (contrarian and deep value), and what it is that makes their combination—deep value contrarian investing— such a winning strategy.

What Makes a Deep Value Contrarian Investing Also Contrarian?

Before discussing why a deep value contrarian investing strategy works, we first need to pinpoint the relationship between the two factors.

Klarman explains it best:

“Value investing by its very nature is contrarian. Out-of-favor securities may be undervalued; popular securities almost never are. What the herd is buying is, by definition, in favor. Securities in favor have already been bid up in price on the basis of optimistic expectations and are unlikely to represent good value that has been overlooked.If value is not likely to exist in what the herd is buying, where may it exist? In what they are selling, unaware of, or ignoring. When the herd is selling a security, the market price may fall well beyond reason. Ignored, obscure, or newly created securities may similarly be or become undervalued.”

So, on the one hand, contrarian investing strategies represent those strategies that seek to go against popular opinion and those investments that are “in favor.” Similarly (but not identically), deep value strategies seek investments that are undervalued and have not been overbought to the point that they are either fairly or overvalued.

In this way, consider value investing as a subset of contrarian investing. This is because the volume of those securities that are bought and sold on the market directly decide the prices of publicly traded securities. Therefore, if everyone sees Apple as a great investment, many will buy its stock—it is now “in favor.” As a result of this buying, Apple’s price will be bid up, making it less and less undervalued—and more and more overvalued. The opposite, of course, is also true, which is what makes a deep value investing strategy also a deep value contrarian investing strategy.

Why Is Every Investor Not a Contrarian Investor?

Don’t blame a prudent and rational thinker at this point for asking why everyone is not a believer in deep value contrarian investing. The sarcastic answer to this is that if everyone were a contrarian, then nobody would be a contrarian. The true answer, however, is that it is extremely difficult to be a contrarian investor!

From both sociological and psychological perspectives, it is extremely difficult for us humans to zig while everyone else zags.

Again, Klarman says it best:

“Investors may find it difficult to act as contrarians for they can never be certain whether or when they will be proven correct. Since they are acting against the crowd, contrarians are almost always initially wrong and likely for a time to suffer paper losses. By contrast, members of the herd are nearly always right for a period. Not only are contrarians initially wrong, they may be wrong more often and for longer periods than others because market trends can continue long past any limits warranted by underlying value.”

According to Klarman, our tendency to drop an idea that does not pay off immediately means that most people refuse to stick with a deep value contrarian investing strategy for the long haul. Coupling this need for immediate gratification with the fact that Wall Street is extremely quick to judge someone’s performance leaves no wonder why few investors pursue such a strategy.

A select few investors, though they all approached the style from different perspectives, have found great success by using a deep value contrarian investing strategy. Klarman, David Dreman, Warren Buffett, and Benjamin Graham are just a handful of examples of investors that all took advantage of such deep value contrarian investing strategies.

Investors Beware

While all of the above is true, investors should be vigilant when it comes to the application of contrarian strategies. As with any investment strategy, it is important to note that investors should always be aware of the tripwires associated with deep value contrarian investing strategies.

Klarman explains:

“Holding a contrary opinion is not always useful to investors, however. When widely held opinions have no influence on the issue at hand, nothing is gained by swimming against the tide. It is always the consensus that the sun will rise tomorrow, but this view does not influence the outcome. By contrast, when majority opinion does affect the outcome or the odds, contrary opinion can be put to use. When the herd rushes into home health-care stocks, bidding up prices and thereby lowering available returns, the majority has altered the risk/reward ratio, allowing contrarians to bet against the crowd with the odds skewed in their favor. When investors in 1983 either ignored or panned the stock of Nabisco, causing it to trade at a discount to other food companies, the risk/reward ratio became more favorable, creating a buying opportunity for contrarians.”

Klarman points out that unless there is some form of catalyst that causes or speeds up the return of the share price to its intrinsic/fair/liquidation/net net value (whichever is relevant), it is possible that the share price may remain undervalued permanently.

Therefore, investors must be careful that specific active market forces caused the undervaluation rather than long-term inactivity and/or apathy.

Klarman’s Lesson

While contrarian strategies come in many forms, a deep value strategy is certainly one of them. Because of their very nature, contrarian investment strategies tend to produce superior long-term returns. Because these strategies target unpopular stocks, such investments tend to be relatively undervalued compared to securities that are “in favor.”

However, while contrarian strategies do work in general, investors must be careful not to assume that all eggs fall into the same basket. While any given contrary idea may seem viable, unless active market forces caused its viability, the strategy may never realise its full potential.

Therefore, while deep value contrarian investing strategies can indeed provide powerful earnings potential, we must remain acutely aware that any single specific deep value contrarian investing idea might not have the practical means to achieve the necessary returns. We must learn to identify when sheep are behaving like sheep, and when they are simply asleep in the field.

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Deep Value Contrarian Investing: Why You Should Zig While Everyone Else Zags (2024)

FAQs

What is the difference between deep value and contrarian? ›

So, on the one hand, contrarian investing strategies represent those strategies that seek to go against popular opinion and those investments that are “in favor.” Similarly (but not identically), deep value strategies seek investments that are undervalued and have not been overbought to the point that they are either ...

What are the advantages of contrarian investing? ›

Pros and cons of contrarian investing
  • Buying stocks when they're out of favor creates a considerable margin of safety relative to the stocks' intrinsic values, theoretically reducing downside risk.
  • Your portfolio is more likely to outperform the market on a long-term basis as a contrarian investor.

What is the contrarian theory of investing? ›

Contrarian investing refers to an investing strategy that looks for profit opportunities in trades that go against current market sentiment. For example, if the market is bullish, the contrarian investor is bearish and will look for opportunities to sell.

What is the number one rule of value investing? ›

Principle 1: Low Price to Earnings

Stocks with low price/earnings ratios historically have outperformed the overall market and provided investors with less downside risk than other equity investment strategies.

Is value investing riskier than growth? ›

Value stocks are expected to gain value eventually when the market corrects their prices. In the unlikely event that the stock doesn't appreciate in value as was expected, investors can lose their money. Hence, value stocks are relatively riskier investments.

What is the opposite of a contrarian investor? ›

Trend-followers are those investors who buy stocks when the price is high and sell them when the price of a stock falls. However, contrarian investors trade oppositely. They buy the stock when the price is low and sell them when the price is high.

Is contrarian investing risky? ›

Note that contrarian investing can be risky. Areas are often out of favor for a reason, such as a history of underperformance. Contrarian investment ideas may continue to underperform for extended periods. Contrarian investing also doesn't account for a total portfolio investing strategy.

What are the disadvantages of value investing? ›

The Cons of Value Investing
  • Value stocks tend to underperform in bull markets. If the overall market is going up, growth stocks will usually go up more than value stocks. ...
  • It can be challenging to find truly undervalued stocks. ...
  • Value investing requires patience.

Do contrarian investors consider a high put call ratio? ›

Contrarian investors use the put-call ratio to help them determine when market participants are getting overly bullish or too bearish. An extremely high put-call ratio means the market is extremely bearish.

What does Warren Buffett say about investing? ›

He believes that the most important quality for an investor is temperament, not intellect. A successful investor doesn't focus on being with or against the crowd. The stock market will experience swings but Buffett stays focused on his goals in good times and bad.

What is the pizza theory of investing? ›

The pizza analogy states that the value of one whole pizza is equal to its total value if the pizza is cut into a smaller or larger number of pieces. That is the value of the pizza is independent whether it is cut into different (number of ) pieces or not and its value remains the same.

What are the top 3 theories of investment? ›

Types
  • #1 – The Accelerator Theory Of Investment. In its most basic version, economists predicate the accelerator theory of investment on the idea that a certain amount of capital stock is necessary to achieve a specific output. ...
  • #2 – The Internal Funds Theory of Investment. ...
  • #3 – The Neoclassical Theory of Investment.
Apr 4, 2024

What is the Warren Buffett strategy? ›

Buffett follows the Benjamin Graham school of value investing which looks for securities with prices that are unjustifiably low based on their intrinsic worth. Buffett looks at companies as a whole rather than focusing on the supply-and-demand intricacies of the stock market.

What is the 100x investment rule? ›

This principle recommends investing the result of subtracting your age from 100 in equities, with the remaining portion allocated to debt instruments. For example, a 35-year-old would allocate 65 per cent to equities and 35 per cent to debt based on this rule.

What is the 80 20 rule in value investing? ›

It suggests 80% of an outcome is often the result of just 20% of the effort you put into it. This does not always work. Sometimes, it is worth going the extra mile. But often, by prioritizing the 20% of your efforts that makes the biggest splash, you can reduce excess commotion.

What is considered deep value? ›

Deep Value is a quantitative investing strategy which selects for investment the cheapest stocks in a universe of stocks, based on their valuation multiple. Investing in Deep Value is simple. Just find the securities with the lowest valuation multiples in the market, and build a well-diversified portfolio.

What is a deep valuation? ›

We define “deep value” as episodes where the valuation spread between cheap and expensive securities is wide relative to its history.

What does it mean if you are a contrarian? ›

someone such as a writer or politician who likes to disagree with other people and express opinions that are unpopular: He is a contrarian who frequently writes controversial opinion pieces.

Is Warren Buffett a contrarian? ›

One of the most famous investors and an aficionado of the contrarian strategy is none other than billionaire investor and Berkshire Hathaway chairman and CEO Warren Buffett.

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