How to Trade Company Earnings Reports - Complete Guide (2024)

When a Company releases its earnings report, the stock price will react with elevated volume and volatility often resulting in a price gap up or down the following day. Traders look forward to the earnings season where larger stock price moves can present outsized opportunities for nimble traders.

What Are a Company’s Earnings

A Company’s earnings release is an SEC required filing of a Form 10-Q disclosing its financial performance for the prior quarter. Companies will usually provide a press release and follow up conference call providing further insights and potentially forward guidance. The earnings release is akin to a report card that the market judges by the movement of the underlying stock price.

Types of Earnings Reports

Earnings are released each quarter, composed of three calendar months. There are four quarters to a full year. The fourth quarter earnings release is often combined with the annual report which provides the full-year review detailing the corporate strategy and business operations moving forward.The annual report is filed with a Form 10-K.

How to Trade Company Earnings Reports - Complete Guide (1)

While there are four quarters, they may not correlate with the regular calendar. Some companies will have their fiscal year end earlier than the calendar year therefore resulting in the “fiscal” first quarter reflected as the quarter ending in September, instead of December. This can be distinguished by noting which ending month the report includes. For example, a Q1 Fiscal 2021 earnings report for the quarter ending in October 2020 indicates a different fiscal calendar period.

The Significance of Earnings Reports

Earnings reports disclose a Company’s financial performance and growth which is core to fundamental research. Investors are encouraged to research the fundamentals of their stocks, especially long-term investments.

For traders, earnings reports provide a binary event catalyst that generates heavy volume and volatility for the underlying shares. Exceptionally strong or weak performance can result in a stock price gap up or down. This draws in more participants generating swift price moves that can be traded for quick profits, but also quick losses as the sword cuts both ways. It’s important not to impulse trade earnings reactions as the stock behavior can change dramatically and act “abnormal” for a period of days.

How to Analyze an Earnings Report

Earnings reports contain a ton of financial information that can be quite overwhelming for non-professionals. Additionally, the numbers may not always appear as they seem depending on which metrics and accounting is used. You can expect Companies to try their best to “spin” every earnings report in a positive light in the interest of improving shareholder value. Here are the basic key financial metrics to watch for:

Revenue

Revenues are the sales generated in the quarter. This is also referred to as the “top line” (IE: “top line growth was 10% year-over-year”). Keep in mind that publicly traded companies are generally required to use accrual-based accounting, which means that revenues can be posted when customers are invoiced for products delivered and services performed, not necessarily at the time of collection. This is to give investors the timeliest insight into a Company’s business operations.

Profit

Profit, also referred to as the bottom line, represents how much money a company made after subtracting expenses from revenues. There are three types of profit descriptions.

Gross profit is calculated by subtracting the cost of goods (direct labor and materials used to generate the product) sold from revenues and excludes fixed expenses like rent and salaries.

Operating profit, also referred to as earnings-before-interest-depreciation-amortization-and taxes (EBITDA), includes the additional expenses to operate as a business including rent, utilities and salaries, excluding tax and interest paid on debt or investment income.

The net profit is the excess money left over after subtracting all expenses from revenues, excluding taxes and interest payment. If expenses are greater than revenues, then a loss is created.

Businesses obviously need to generate profits to grow and remain solvent. However, in public markets, basic economic principles can be adjusted to turn a loss into a profit depending on what is included or excluded as an expense. This “lens” is often referred to as financial engineering. It’s important to understand and read the fine print in the 10-Q reports to determine what is actually included in determining the earnings-per-share (EPS).

GAAP and non-GAAP

Generally accepted accounting principles (GAAP) is the form of accounting that factors every form of compensation as an expense. This means an employee that is paid $50,000 salary and awarded $10,000 in stock is posted as receiving $60,000 in annual compensation even if the stock is restricted.

Companies see this as restrictive, not painting an accurate picture of the underlying business since stock is a non-cash award. Therefore, Companies will often release a non-GAAP version of their earnings which don’t include non-cash items like stock-based compensation. This results in “better” looking performance numbers as expenses appear less thereby bolstering profits.

Analysts will also use the non-GAAP numbers when deriving forecasts and earnings estimates.

Earnings Per Share

The earnings per share (EPS) is the most common financial metric used by analysts and investors to determine performance at a glance. This is derived by dividing the net profits by the number of outstanding shares (IE: $0.23 EPS). However, financial engineering can take place by decreasing the number of outstanding shares through stock buyback programs.

As the Company purchases its own shares from the market, the supply dwindles thereby inflating the EPS for the same result. For example, a Company that makes a $1 million profit on 10 million outstanding shares has an EPS of $0.10. If the Company buys back 5 million shares the next quarter, it shrinks its outstanding shares to 5 million. If the Company makes $1 million in profits again, the EPS doubles to $0.20 and implies a 100% earnings improvement when in reality the earnings were flat.

How to Trade Company Earnings Reports - Complete Guide (2)

Cash Flow

The cash flow indicates the net flow of cash in and out of a business. As they say, cash is the lifeblood of business. Not to be confused with profit, cash flow underscores the Company’s ability to generate the cash to remain solvent and generate growth.

Year-over-Year Growth

The term year-over-year (YoY) refers to the percentage growth or decline for the same quarter in the prior year. For example, a Company reporting 25% YoY revenue growth for Q3 means the revenues improved by 25% over the same three-month period in the previous year. YoY comparisons are used to determine how well a Company is growing or declining in terms of top and bottom line performance.

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Analyst Estimates

Publicly traded stocks usually have analyst coverage which means an analyst is assigned to monitor and research the Company performance. The more widely traded stocks tend to have more analysts following/covering its performance.

Analysts will hypothesize upcoming estimates in terms of top and bottom line performance. The consensus analyst estimates are the average of the predictions by all or most of the analysts covering a stock. This estimate becomes the benchmark for performance.

If a Company beats the analyst estimates dramatically, it can cause a price gap up or buying momentum. Vice versa, if a Company misses analyst estimates, it can cause a price gap down or selling pressure. Usually Companies will provide forecast estimates that analysts will adopt and tweak in accordance with their own research methods.

Guidance

Companies can shape their own narrative by providing forecasts or guidance for upcoming quarters. If a Company raises guidance, it can have a positive effect on the underlying share prices and vice versa if a Company lowers its guidance. Since markets are forward thinking, the forward guidance often times trumps the earnings results. It’s possible for a Company to miss the analyst estimates but raise its guidance and cause share prices to rally higher. The opposite situation where a Company beats the analyst estimates but issues lower guidance can plummet share prices.

Earnings Calls

Quarterly earnings releases are usually accompanied by an earnings conference call either immediately following the release or the next day. The earnings conference call can provide deeper insights into the performance by providing highlights of the current quarter, forward guidance and addressing questions directly from analysts and investors. Earnings calls can have a direct material impact on stock prices.

Deriving Insights Outside the Numbers

The earnings press release may not convey the whole story for the quarter. The numbers are just summarizations of the metrics, but the nuances and underlying trends of the operations may be more subtle. By listening to the conference call transcripts especially the question and answering (Q&A) sessions, subtle clues like stagnant or slumping sales in a division, large partnership, future investments, headwinds and tailwinds may be revealed.

Common Errors When Analyzing Earnings

When analyzing earnings results, it’s important to avoid common errors.

If a Company beats its EPS estimates, but the stock drops, then the market may be focusing on lowered forward guidance or discounting one-time events like a sale of a division. It may be a case of financial engineering that shows EPS growth YoY, but that’s due to a smaller number of outstanding shares due to buybacks.

Compare the net profit/income YoY to get a better indication of actual growth or financial engineering. The same applies on share prices that spike on seemingly weak earnings. The Company may have raised its top and bottom line guidance for the next quarter or hinted at a big contract win in the conference call.

How to Trade Earnings

Predicting a Company’s earnings results are a coin toss at best. The actual financial results are anyone’s guess. Even trickier is predicting the reaction to the actual earnings report.

The key to trading earnings is not to make a fool’s bet by taking a position into the earnings release, but to trade the reaction after the release. Price moves will be sped up dramatically especially in the after-hours. It’s prudent to only consider trading during market hours when there is the most liquidity.

It’s also wise to give the open some time for the impulse reactions to settle down and a trend to emerge, usually 15-minutes or more after the open. For those nimble traders who insist on trading earnings, here’s a few tips:

How to Trade Company Earnings Reports - Complete Guide (4)

Use Smaller Sizes and Keep Tight Stops

Risk is based on exposure, which equates to position size and holding period. By using much smaller sizes, you can trim the risk inherent with the volatility that accompanies an earnings reaction. Keep your holding time to a minimum and don’t hold just to get back to even. Discipline is critical and cutting losses quickly is the key to survival. Earnings reactions tend to start with impulse moves in both directions before a trend emerges. If playing reversions, gauge the most viable or extreme envelope ranges to scale small size into for quick profits. Most importantly, have a stop-loss set and ready to execute if your premises crumble. Remember that stops are just a pause in your trading to buy time. Don’t be wrong for too long.

Don’t Underestimate a Move

The ultimate gauge of a Company’s earnings performance is the price action of its underlying stock. Don’t try to justify the irrationality of a price move because the market is always right. A Company may blow out the estimates and raise guidance, yet the stock can still collapse from a sell-the-news reaction. This means the upside was already priced in and selling off after the news is out. Again, don’t be wrong for too long. Don’t predict or rationalize, just react.

Hedge in Advance

If you are a long-term holder of a stock, its always prudent to hedge your position into the earnings report. This can be done through various options strategies with the simplest being taking put options.

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Make sure you are aware of peer stocks that trade with negative or positive correlation that can be traded as a semi-hedge. Outside of boxing your position (which most brokers won’t allow), a perfect hedge is literally impossible. Earnings season is the Super Bowl of trading that occurs four times a year. The key is to establish familiarity with how stocks behave normally and on the earnings reaction. Familiarity breeds confidence and helps you maintain agility.

How to Trade Company Earnings Reports - Complete Guide (2024)

FAQs

How to trade based on earnings reports? ›

If a company exceeds expectations and reports strong earnings, its stock price is likely to rise, and traders may want to consider buying shares. Conversely, if a company reports weaker-than-expected earnings, its stock price may fall, and traders may want to consider selling their shares or shorting the stock.

What is the strategy of EPS trading? ›

Investors can use the EPS ratio to determine the company with room for increasing the current dividends. EPS should not be used alone but in conjunction with other metric ratios. Investors should also compare the EPS of different companies to make a more informed investment decision.

How do I get a company's earnings report? ›

Websites
  1. FINRA Market Data. Free, downloadable data on stocks, bonds, companies and more,
  2. MarketWatch. Search by Company Name or Ticker > Financials > Annual or Quarterly > Income Statement > Per Share Data.
  3. Morningstar (Free Registration) ...
  4. Reuters Finance.
Feb 29, 2024

What is the earnings trading strategy? ›

It means taking a long or short position on a stock that is about to or has just released its earnings report to take advantage of the big price moves that usually follow such reports. The earnings season usually lasts a few weeks each quarter, and there is often huge volatility in stocks during this period.

Should I buy stock before or after an earnings report? ›

If you believe a company will post strong earnings and expect the stock to rise after the announcement, you could purchase the stock beforehand. Conversely, if you believe a company will post disappointing earnings and expect the stock to decline after the announcement, you could short the stock.

Do stocks usually go up or down after an earnings report? ›

When a company releases an earnings report, a fundamental reaction is often the most common. As such, good earnings that miss expectations can result in a downgrade of value. If a firm issues an earnings report that does not meet Street expectations, the stock's price will usually drop.

What is the best website for earnings reports? ›

The most authoritative and complete resource for all earnings reports is the SEC's EDGAR system.

How to analyze company earnings? ›

The most important parts of an earnings report are the income statement, balance sheet, cash flow statement, and statement of shareholder equity. The press release and presentation deck portions of an earnings report can hold marketing bias, so do your due diligence and read the numbers.

Where can I find company earnings guidance? ›

Where to Find an Earnings Guidance
  • Investor, public or press release. The company may issue the earnings guidance as an independent document issued to investors, the market at large or even the media.
  • Quarterly reports. ...
  • Earnings call.
Sep 1, 2023

What is the 1 rule in trading? ›

The 1% risk rule means not risking more than 1% of account capital on a single trade. It doesn't mean only putting 1% of your capital into a trade. Put as much capital as you wish, but if the trade is losing more than 1% of your total capital, close the position.

How to predict a company's earnings? ›

Fundamental Analysis: Fundamental analysis involves evaluating a company's financial statements, industry dynamics, competitive positioning, and economic factors to assess its earnings potential. This method relies on financial ratios, historical data, and qualitative factors to form an estimate.

What is the simplest trading strategy ever? ›

A simple method which doesn't require any analysis or indicator: Open a trade in the direction of the daily candle any time during the day in your own time zone. Don't put a limit. Put a stoploss equal to the length of the candle.

How do you value a stock based on earnings? ›

The P/E for a stock is computed by dividing the price of a stock (the "P") by the company's annual earnings per share (the "E"). If a stock is trading at $20 per share and its earnings per share are $1, then the stock has a P/E of 20 ($20/$1).

How to trade options around earnings? ›

If you are considering a new options position in advance of an earnings announcement, the simplest way to trade it is by purchasing calls if you think the price is going to increase above the current price, or to purchase puts if you think the price is going to decrease below the current price.

How to bet on earnings reports? ›

The key to trading earnings is not to make a fool's bet by taking a position into the earnings release, but to trade the reaction after the release. Price moves will be sped up dramatically especially in the after-hours. It's prudent to only consider trading during market hours when there is the most liquidity.

How do stocks react to earnings reports? ›

Earnings accouncements have an effect on the share price, which will move up or down depending on the company's performance. Analysts estimate how the company will perform, but these expectations can rapidly adjust up or down in the days leading up to the announcement.

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