Technology giant Apple Inc AAPL is the presenting partner of this year’s Super Bowl Halftime Show, a role it took over last year.
The Cupertino, California-based company replaced PepsiCo, which held the role for over 10 years.
Apple has a history with Super Bowls dating back decades. Recall how it aired a commercial during Super Bowl XVIII, which saw the Los Angeles Raiders defeat the Washington Redskins 38-9. It aired on CBS, and was watched by over 77 million people.
A 30-second commercial at the time had a cost of $368,200. Today, 30 seconds of Super Bowl ad time costs $7 million.
Apple used Super Bowl XVIII to promote the upcoming launch of the Macintosh computer. Directed by Ridley Scott, the ad referenced the George Orwell dystopian novel "1984."
The commercial may have also poked fun at rival International Business Machine IBM and provided a warning that Apple was coming after them in the computer sector.
Apple's commercial is considered by many to be one of the greatest ads of all time. It also helped boost the brand recognition of Apple nationally.
Investing $1,000 in Apple: The commercial from Apple aired during the third quarter of the Super Bowl.
Anyone watching might have been intrigued by Apple enough to invest in shares of the company.
Apple stock traded at a split-adjusted price of 13 cents on the Monday after Super Bowl XVIII (Jan. 23,1984). A $1,000 investment could have purchased 7,692.31 shares of AAPL.
The $1,000 investment in Apple stock at the time would be worth $1,455,538.90 today, based on a price of $189.22 for Apple at the time of writing.
The Super Bowl commercial from Apple was a key event for the company and could have been a key moment for investors who recognized the potential for Apple.
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The $1,000 investment in Apple stock at the time would be worth $1,455,538.90 today, based on a price of $189.22 for Apple at the time of writing. The Super Bowl commercial from Apple was a key event for the company and could have been a key moment for investors who recognized the potential for Apple.
If you had invested $1,000 in Apple stock on Jan. 24, 1984, today, you would have $1,593,809. Likewise, if you had invested $1,000 in an index fund replicating Nasdaq, you would have $55,090. A similar $1,000 investment in an index fund that replicates the S&P 500 would be worth $29,230.
What does that look like on a brokerage statement? Check out the above chart and you'll see that if you invested $1,000 in Apple stock 20 years ago, it would today be worth almost $460,000. The same $1,000 invested in the S&P 500 would theoretically have turned into about $7,000 over the same period.
The "1984 Super Bowl Ad" campaign broke the mold of traditional advertising. At a time when Super Bowl commercials were often lighthearted and humorous, Apple dared to be different. The ad, directed by Ridley Scott, presented a dystopian world where conformity reigned supreme and an individual dared to break free.
The new Macintosh computer shatters the status quo and promises a return to freedom, creativity and individuality. The tagline: “On January 24th, Apple will introduce Macintosh. And you'll see why 1984 won't be like “1984.”
Those gains translate to a 36.6% compound annual growth rate for Apple compared to a 7.4% CAGR for the S&P 500 in that time. That means that $10,000 in AAPL stock purchased 20 years ago would be worth about $5.08 million today, assuming reinvested dividends.
2024, the S&P 500 has posted an average annual return of 9.74%, right about in line with its long-term average. Here's how much you would have now if you invested in the S&P 500 20 years ago, based on varying starting amounts: $1,000 would grow to $2,533. $5,000 would grow to $12,665.
If you had invested $1,000 in Google stock on Aug. 19, 2004, today, you would have $60,107. Likewise, if you had invested $1,000 in an index fund replicating Nasdaq, you would have $9,000.
If I really wanted to impress you with big numbers, I'd point out that a $1,000 Amazon stake on the date of its initial public offering (IPO) in 1997 would have grown to $1.6 million by now.
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AAPL is the presenting partner of this year’s Super Bowl Halftime Show, a role it took over last year. 
IBM and provided a warning that Apple was coming after them in the computer sector.