Still The No. 1 Rule For Stock Market Investors: Always Cut Your Losses Short (2024)

In the battle for investment survival, you can learn a lot from judo. The first and most important lesson in that martial art is the same for the stock market today: damage control.

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And it's especially true when the market is heading into a major correction, such as the coronavirus stock market crash that began on Feb. 25, 2020, as the IBD Big Picture column noted the same day.

Judo masters begin not by learning how to throw, but how to fall. They practice this skill until it's as natural as breathing. No matter how many times they're flipped, they can rise to fight again.

Highly successful stock pickers go through similar training: They must learn how to cut their losses short. This means selling a stock when it's down 7% or 8% from your purchase price.

Sounds simple, but many investors have learned the hard way how difficult it is to master the most important rule in investing.

No one wants to sell for a loss. It's an admission that you made a mistake. But if you can set your ego aside, you can take a small loss and still be fit enough, both financially and mentally, to invest the next day. Cutting losses quickly prevents you from suffering a devastating fall that's too steep to recover from.

The Mathematics Of Investment Losses

Consider the math. Say you buy a stock at 50. For whatever reason, it drops 8% to 46 during the next few days. You promptly unload it and move on. To reclaim that loss, you need to make an 8.7% gain on your next purchase with your remaining capital, which shouldn't be hard to do.

What if you hold on?

You're sure the stock will snap back. Your research convinces you it's worth $100, so why get scared by a minor setback?

There's one problem. The market doesn't care who you are, what you think, or how much you believe in a stock. It says you miscalculated, at least in the short term— a message that gets louder as the stock drops 25% to 37-1/2. To get back even, now you need a 33% gain, which is much tougher to come by than that easy 8.7%.

What if the market really doesn't like your stock and slices it in half to 25? You don't need a calculator for this one: To recover a 50% loss requires a 100% gain. How many stocks did you pick last year that doubled in price?

2020 Market Crash And Intuitive Surgical Stock

In the Dec. 30, 2019, edition of the IBD Big Cap 20, Intuitive Surgical (ISRG) ranked No. 8 on the list. The stock has been famous for making some really strong gains after high-volume breakouts in past bull markets, including the one from 2003 to 2007. Yet since the end of 2018, the robotic surgery systems innovator wasn't making a whole lot of headway.

The stock peaked at 616.56 (pre stock split) in the first full week of January 2020, then traced a mild six-week flat base. Add 10 cents to the highest price on the left side of that base, or 616.56, and you get a 616.66 proper entry point. On Feb. 19 — just days before IBD downgraded the current outlook for stocks to "uptrend under pressure" (Feb. 24) and then "market in correction" (Feb. 25) — the stock cleared that buy point. But volume increased just 12% above its average.

The next day, on Feb. 20, shares rose just 0.6% in below-average volume. For an emerging breakout, that's a real no-no.

No wonder, as the market correction unfolded, Intuitive showed poor action. On Feb. 24, shares gapped down in heavy volume and fell through the 50-day moving average. That's a key defensive sell signal after growth stocks make a strong run. The next day, Intuitive fell more than 7% below the 616.66buy point. Time to cut losses and preserve capital.

By March, Intuitive Surgical dived to a low of 360.50, falling more than 41% below the buy point.

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Let's look at another example:Arista Networks (ANET).

In the week ended Aug. 24, 2018, the specialist in gigabit-speed data switches used in data centers cleared a 311.77 buy point in a sloppy base. That base was also late stage, and thus high-risk. Arista rose no more than 2 points above the entry, calculated by adding 10 cents above the base's prior high of 311.67. Then it headed south fast.

Cutting losses at 7% meant exiting Arista near 289.95 in early September that year. The stock kept sliding. By the end of December, shares reached as low as 187.08, or 40% below the original buy point.

If you limit losses on initial purchases to 7% or 8%, you can stay out of trouble, even if only one out of four buys delivers a modest profit of 25% or 30%. You can be wrong three out of every four times and still live to invest another day.

You Can Still Win Big With Many Small Losses

A .250 batting average is nothing to crow about. But even the best hitters in baseball fail more than they succeed. Consider Tony Gwynn, who in 1999 became the 21st member of pro baseball's 3,000-hit club. That year, the former San Diego Padres outfielder finished the season with a batting average of .338. That means he was coming up empty nearly two out of three times at the plate.

You likely never saw Gwynn fret after grounding out. The same is true for successful investors. They calmly take a small loss and look for the next potential winner.

So leave your emotions behind. Cutting losses with discipline will help keep your head clear when it's time to return to the market. A great paradox of investing is that the ripest buying opportunities occur just after bear markets— when the major stock averages have declined 20% or more.

That's exactly when most investors who haven't cut their losses are reeling and don't want to be hit again. It's hard to think straight after losing thousands of dollars. But the market always recovers. What kind of shape will you be in?

A version of this column originally ran in the Aug. 23, 1999, edition of IBD. Please follow Saito-Chung on Twitter at @SaitoChung and at @IBD_DChung for more commentary on growth stocks, breakouts, sell signals and financial market insight.

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Still The No. 1 Rule For Stock Market Investors: Always Cut Your Losses Short (2024)

FAQs

Still The No. 1 Rule For Stock Market Investors: Always Cut Your Losses Short? ›

No one wants to sell for a loss. It's an admission that you made a mistake. But if you can set your ego aside, you can take a small loss and still be fit enough, both financially and mentally, to invest the next day. Cutting losses quickly prevents you from suffering a devastating fall that's too steep to recover from.

What is the no. 1 rule of trading? ›

Rule 1: Always Use a Trading Plan

You need a trading plan because it can assist you with making coherent trading decisions and define the boundaries of your optimal trade.

What is the rule number 1 in investing? ›

Welcome to the Rule #1 Strategy, where we delve into the essence of successful investing through the principle of Rule #1: Avoid losing money. This foundational concept is akin to the Hippocratic oath in medicine, focusing on the importance of 'first do no harm.

Should I cut my losses in the stock market? ›

Taking corrective action before your losses worsen is always a good strategy. In investing, avoiding losses is not always possible, but successful investors accept this and try to minimize their losses rather than avoid them. Selling a stock at a loss and receiving a tax credit is one benefit you will receive.

What is the number one rule of investing don't lose money? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule. And that's all the rules there are.”

What is the 1 rule in stock market? ›

Whether you use a stop loss or not is up to you, but the 1% risk rule means you don't lose more than 1% of your capital on a single trade. If you allow yourself to risk 2% then, it would be the 2% rule. If you only risk 0.5%, then it is the 0.5% rule.

What is the 70/20/10 rule in trading? ›

Part one of the rule said that in the next 12 months, the return you got on a stock was 70% determined by what the U.S. stock market did, 20% was determined by how the industry group did and 10% was based on how undervalued and successful the individual company was.

Does the 1% rule still work? ›

That said, investors should be cautious and consider other important factors when determining whether to purchase a property. The 1% and 2% rules may not provide a reliable benchmark for rental property investments in areas with high cost of living or high rental demand such as California.

What is the 1 rule for investments? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What is the 90% rule in stocks? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What happens if no one wants to buy your stock? ›

When there are no buyers, you can't sell your shares—you'll be stuck with them until there is some buying interest from other investors. A buyer could pop in a few seconds, or it could take minutes, days, or even weeks in the case of very thinly traded stocks.

How do you cut losses quickly in trading? ›

Use limit and stop orders

Limit and stop orders can help take some emotion out of your trading and help you stick to your exit plan. As a reminder: Limit orders let you specify the highest share price you're willing to pay or the lowest at which you're willing to sell.

How to recover losses in trading? ›

We've listed 6 steps below to help you recover from large losses.
  1. Accept the Loss. ...
  2. Take a Break from Placing Orders. ...
  3. Create a Trading Plan or Go Back and Revise Your Trading Plan. ...
  4. Practise First Before Trading. ...
  5. Keep your emotions in check. ...
  6. After Losing Start Small.

What is the Buffett rule? ›

The Buffett Rule is the basic principle that no household making over $1 million annually should pay a smaller share of their income in taxes than middle-class families pay.

What is the Warren Buffett 70/30 rule? ›

A 70/30 portfolio is an investment portfolio where 70% of investment capital is allocated to stocks and 30% to fixed-income securities, primarily bonds.

What did Warren Buffett tell his wife to invest in? ›

Buffett said he revises his will every three years, and he still advises his wife to allocate 10% of her inheritance to short-term government bonds and 90% to a low-cost S&P 500 index fund.

What is the golden rule in trading? ›

What are the golden rules of trading? Always plan your trades. Never risk more than you can afford to lose. Always stay informed.

What is 90% rule in trading? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 80% rule in trading? ›

The 80% Rule is a Market Profile concept and strategy. If the market opens (or moves outside of the value area ) and then moves back into the value area for two consecutive 30-min-bars, then the 80% rule states that there is a high probability of completely filling the value area.

What is the 3 5 7 rule in trading? ›

The 3–5–7 rule in trading is a risk management principle that suggests allocating a certain percentage of your trading capital to different trades based on their risk levels. Here's how it typically works: 3% Rule: This suggests risking no more than 3% of your trading capital on any single trade.

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