Don't Sit On Losses: How This Simple Rule Spared Investors From Meta's 77% Crash (2024)

Sitting on losses is never a good strategy because those losses can pile very quickly. Even strong stocks can dive and give up all gains from a buy point in a single session. That is why watching for sell signals and knowing how to sell stocks is vital to investing.

X

There are different ways of finding topping signs. Chart analysis offers a clear clue through IBD's 7% sell rule. The sell rule is a simple and effective way of cutting your losses in a disciplined manner.

When a stock breaks out of a base, watch out if it falls below the base's buy point. This in itself is not a sign of a failed break out. However, if the stock falls 7% or more below the entry, it triggers the 7% sell rule. It is time to exit the position before it does further damage.

That way, investors can still be in the game for future opportunities by preserving capital. The deeper a stock falls, the harder it is to get back to break-even. A drop of 7% takes a 7.5% gain to fully recover. A drop of 20% takes a 25% rebound. A 30% decline takes a 42.9% bounce.

The 7% stop loss applies to any stock purchase at any level. If you bought a stock at 45 and the buy point was at 43, you want to calculate the 7% sell rule from your purchase price.

Selling Stocks: Advantage For Small Investors

The 7% sell rule is one of the tools nimble investors have that larger funds that hold massive positions among a wide range of stocks may not.IBD founder William O'Neil would point out that it is "a terrific advantage" that the nimble and decisive individual investor has over the institutions.

Don't Sit On Losses: How This Simple Rule Spared Investors From Meta's 77% Crash (1)Shares of Meta Platforms (META) broke out of a flat base with a buy point of 377.55 on Aug. 30, 2021 (1). Volume was lower than average, which could have alerted a watchful investor. Shares rose to 384.33 but quickly started to fall.

The stock fell below its 50-day moving average on Sept. 20 (2) — the first sign of trouble.

That same day, Meta's dropped as low as 349.80. That was a 7% decline (to 351.12) from the buy point.

Two days later, the stock gapped down and the 7% loss was quite clear by now. Shares plummeted to 88.08 by November 2022. That's a loss of 77% from the August 2021 entry.

Meta didn't get back to its August 2021 levels until January 2024. Investors holding on to its shares from the sell signal would have waited more than two years to get back to break-even. But those who sold in September 2021 would have the capital to get back into the stock for its 2023 rally.

How To Sell Stocks: Market Conditions Matter

The 7% sell rule holds true in bull markets. But in a bear market, it may be wise to exit earlier if the stock falls 3% to 4% from a buy point after a breakout.

The 7% sell rule is one of the simplest rules investors can follow. IBD had been calling it the 7%-8% sell rule, but as a practical matter, it is treated as a 7% loss trigger.

This article was originally published July 14, 2023, and has been updated. Please follow VRamakrishnanon Twitter for more news on the stock market today.

YOU MAY ALSO LIKE:

Top Growth Stocks To Buy And Watch

Learn How To Time The Market With IBD's ETF Market Strategy

Find The Best Long-Term Investments With IBD Long-Term Leaders

MarketSmith: Research, Charts, Data And Coaching All In One Place

Don't Sit On Losses: How This Simple Rule Spared Investors From Meta's 77% Crash (2024)

FAQs

What is the 7 stop loss rule? ›

The 7% stop loss rule is a rule of thumb to place a stop loss order at about 7% or 8% below the buy order for any new position. If the asset price falls by more than 7%, the stop-loss order automatically executes and liquidates the traders' position.

What is the 7% rule in stocks? ›

However, if the stock falls 7% or more below the entry, it triggers the 7% sell rule. It is time to exit the position before it does further damage. That way, investors can still be in the game for future opportunities by preserving capital. The deeper a stock falls, the harder it is to get back to break-even.

What is the rule number 1 in investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule.

Do you lose all your money if the stock market crashes? ›

Again, you technically don't lose any money in the stock market unless you sell your investments. If you simply hold your stocks until the market rebounds, your stocks should regain their value. The key is to ensure you're investing in strong stocks that have the ability to weather market turbulence.

Should I sell my stocks now in a recession? ›

While selling stocks during a market downturn might make you feel better temporarily, doing so reactively because stocks are tumbling isn't a good long-term investment strategy. Volatility is a normal part of investing in the stock market, so occasional market selloffs should be expected.

What is the 7 8 loss rule? ›

This means selling a stock when it's down 7% or 8% from your purchase price. Sounds simple, but many investors have learned the hard way how difficult it is to master the most important rule in investing. No one wants to sell for a loss. It's an admission that you made a mistake.

Who buys stocks when everyone is selling? ›

But there's one group of investors who charge in to buy when stocks are selling off: the corporate insiders. How do they do it? They have 2 key advantages over you and me that provide them the edge during uncertain times. If you follow their lead, you can have that edge too.

What is the 80 20 rule in stock trading? ›

Investing. When it comes to investing, the 80/20 rule asserts that 80% of your investment returns — or losses — come from only 20% of your assets.

Should I sell my stocks before a crash? ›

Investors who held their stocks and continued investing will do even better. They bought stocks while prices were down, which means they'll get larger returns. Investors who sold their stocks already locked in their losses, so their portfolios can't bounce back.

What are the 4 golden rules investing? ›

They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Rebalance to asset mix policy. All boringly straightforward and logical.

What is the 80% rule investing? ›

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

What is No 1 rule of trading? ›

Rule 1: Always Use a Trading Plan

You need a trading plan because it can assist you with making coherent trading decisions and define the boundaries of your optimal trade.

Do you owe money if a stock crashes? ›

But, if your stock falls to $40 in price, you'll still owe $50 to your broker. Selling the stock, however, only raises $40. In order to make the broker whole, you'll have to pay an additional $10. That's how you can end up owing money on a stock.

At what age should you get out of the stock market? ›

There are no set ages to get into or to get out of the stock market. While older clients may want to reduce their investing risk as they age, this doesn't necessarily mean they should be totally out of the stock market.

Can the bank take your money if the stock market crashes? ›

You can keep money in a bank account during a recession and it will be safe through FDIC and NCUA deposit insurance. Up to $250,000 is secure in individual bank accounts and $500,000 is safe in joint bank accounts.

What is the golden rule for stop-loss? ›

The golden rule of Stop Losses is that they should never be moved away from the market once the trade is opened. If a trader feels that their stop loss is incorrectly placed, they are recognising that the foundations of their trade are incorrect and therefore they should close out.

What is the 6% stop-loss rule? ›

The 6% stop-loss rule is another risk management strategy used in trading. It involves setting your stop-loss order at a level where, if the trade moves against you, you would only lose a maximum of 6% of your total trading capital on that particular trade.

What is the 3-5-7 rule in trading? ›

A risk management principle known as the “3-5-7” rule in trading advises diversifying one's financial holdings to reduce risk. The 3% rule states that you should never risk more than 3% of your whole trading capital on a single deal.

What is the best stop-loss rule? ›

4. What stop-loss percentage should I use? According to research, the most effective stop-loss levels for maximizing returns while limiting losses are between 15% and 20%. These levels strike a balance between allowing some market fluctuation and protecting against significant downturns.

Top Articles
Latest Posts
Article information

Author: Patricia Veum II

Last Updated:

Views: 6335

Rating: 4.3 / 5 (64 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Patricia Veum II

Birthday: 1994-12-16

Address: 2064 Little Summit, Goldieton, MS 97651-0862

Phone: +6873952696715

Job: Principal Officer

Hobby: Rafting, Cabaret, Candle making, Jigsaw puzzles, Inline skating, Magic, Graffiti

Introduction: My name is Patricia Veum II, I am a vast, combative, smiling, famous, inexpensive, zealous, sparkling person who loves writing and wants to share my knowledge and understanding with you.